With three-dimensional and other advanced visualization tools being used for a greater share of CT and other imaging studies, it is more important than ever for radiologists to have access to postprocessing software and equipment at the point of interpretation.

Touchstone Medical Imaging is a privately held provider of diagnostic imaging services headquartered in Brentwood, Tenn. Founded with two partners in 1991 by Christian C. “Pat” Rice, Jr, partner and CEO, Touchstone operates 17 imaging centers in seven states: Texas, Colorado, Tennessee, Maryland, Arkansas, Illinois, and Nebraska.

Opening a new imaging center, or planning a grand reopening, involves details far beyond the technology and construction concerns, the most important of which may be the center’s marketing plan.

It has been said that all we need to focus on, in the daily battle for market share in the rough-and-tumble world of outpatient imaging, is a practice’s unique value proposition. Indeed, I am perhaps the most vocal proponent of increasing the level of professionalism of today’s sales/marketing staff in the outpatient imaging center, equipping them

It’s coming. In many hospitals, it has already arrived. We’re talking about multidetector CT (MDCT), CT angiography, and advanced 3D imaging. This wonderful new technology offers the promise of evaluating disease processes, from atherosclerosis to cancer to trauma, more quickly, safely, and accurately than older techniques. CT angiography is

In imaging today, volume is the name of the game: The only way to maintain your practice’s financial viability is to keep your volume above a certain level. There’s an upside to this highly leveraged business scenario, though. Once you reach a volume that represents a breakeven point in terms of fixed costs, every subsequent scan goes right to your

Obtaining the most favorable financing depends on having the kinds of financial statements that lenders want to see. Before seeking funding for a de novo build, an upgrade to an existing imaging center, or new modality purchases, it is important to understand the commonly used types of financial statements, the kinds of financing typically

Radiographic mammography can be difficult to interpret, and radiologists who read mammograms rely on prior studies to guide them. Many women wisely comply with the recommendation to have this lifesaving study annually, so radiologists are often doing a difficult job within a tight timeline because they must review many mammograms, including the