As Shakespeare’s famous Prince of Denmark did, many radiologists I know struggle with choosing between two mutually exclusive paths to fulfillment. In Hamlet’s case, the idea of honorable revenge was countered by fantasies of ending it all. While not as draconian, the choice for radiologists is nevertheless gut wrenching.

As part of GE Healthcare’s commitment to ongoing monitoring of the reimbursement situation, GE presented a Webcast on this topic on May 7, 2008. Called the 2008 Reimbursement Environment for OICs, the program was presented by Michael Becker, general manager, reimbursement, and John Schaeffler, manager, federal government relations, both of GE

Correct procedure coding is a primary, and pivotal, activity among providers and payors alike. Undercoded claims leave money on the table, while overcoded claims leave the practice exposed to financial risks, including potential accusations of fraud. If a practice spends too much time on coding, reporting, reviewing, scheduling, code approval, and

The advancement of imaging technology is invariably followed by a host of related challenges. Many of these challenges are questions raised by payors and answered by various medical associations in an effort to ensure a seamless transition from research and development to practical use. Coronary CT angiography (CCTA) has followed this well-worn

With three-dimensional and other advanced visualization tools being used for a greater share of CT and other imaging studies, it is more important than ever for radiologists to have access to postprocessing software and equipment at the point of interpretation.

Touchstone Medical Imaging is a privately held provider of diagnostic imaging services headquartered in Brentwood, Tenn. Founded with two partners in 1991 by Christian C. “Pat” Rice, Jr, partner and CEO, Touchstone operates 17 imaging centers in seven states: Texas, Colorado, Tennessee, Maryland, Arkansas, Illinois, and Nebraska.

Opening a new imaging center, or planning a grand reopening, involves details far beyond the technology and construction concerns, the most important of which may be the center’s marketing plan.

It has been said that all we need to focus on, in the daily battle for market share in the rough-and-tumble world of outpatient imaging, is a practice’s unique value proposition. Indeed, I am perhaps the most vocal proponent of increasing the level of professionalism of today’s sales/marketing staff in the outpatient imaging center, equipping them