Instead of focusing on the actions of successful leaders, an article in the June issue of the Harvard Business Review by Roger Martin looks at how successful leaders think. Martin has spent the past 15 years studying winning leaders and concludes that they all share the predisposition and ability to simultaneously hold two opposing ideas in their

Many business opportunities for radiology groups become mired in an inability to act in the private practice sector. In order to explore the dynamics that facilitate entrepreneurial action within radiology practices, ImagingBiz.com identified a practice that has successfully developed several new service lines in the past five years: Riverside

In business, as in life itself, success is all about balance. And in the business of radiology, balance is among the most important factors that can determine the fate of the practice. Take any position or point of view to its extreme and the result is alienation, tension, and, inevitably, sub-optimal performance. Too much attention on technology

In 1993, the Maryland General Assembly passed legislation to prohibit self-referrals by physicians for three types of imaging services to patients. They were MRI, CT, and radiation oncology. The legislation was introduced on behalf of the Maryland Hospital Association, at that time concerned about the outside influence of physician- and non

Just as imaging center operators thought they had a handle on the inhospitable reimbursment and regulatory environment for 2007, the Centers for Medicare and Medicaid Services (CMS) issued a last-minute transmittal on January 26 that added significant changes to the 14 new compliance standards independent diagnostic testing facilities (IDTFs) must

Many health care providers fall into the trap of spending big dollars on marketing without knowing their customers. A well-structured strategic marketing plan requires a mechanism for identifying the needs and wants of your customers.

In the second article of a series in the Journal of the American College of Radiology, Frank Lexa, MD, and Jonathan Berlin, MD, MBA, warn radiology practices that they can waste marketing dollars if they do not observe what he refers to as the 4 P’s of marketing: product, price, positioning, and promotion. A summary of these foundational elements

Those of us in the industry recognize that imaging is a fast-growing alternative to invasive procedures. New technology, an aging population, and declining costs of equipment are leading to more imaging procedures being performed each year.