Imagine the situation facing radiology practices and their changing market relationships as multiple, concurrent chess matches. In order to reach a respectable outcome without getting swept away by the convergence of moves coming in rapid succession from prepared opponents, radiologists need to understand that this particular game is strategic, not

Marketing radiology services can represent a significant challenge, particularly in an increasingly consumer-driven medical marketplace, where outreach to patients requires reconfiguring a familiar line of messaging. Nancy McNee Newell, vice president of marketing for Diagnostic Health Corp (DHC), Birmingham, Alabama, calls it the softer side of

Alicia VasquezDeclining technical revenues have become a way of life for imaging practices, but that doesn’t mean that they are taking the situation lying down: “Having a proactive stance and an ongoing application of strategies to compensate for decreases, head on, is a must for facilities with a will to survive,” according to Michael Bohl,

Don Trexler, CEO of Baton Rouge Radiology Group (BRRG) in Louisiana, wants his practice to be different from a typical imaging group. “We’re a full-service radiology firm,” he says. “The radiology market, in general, is becoming more and more price conscious. To be in a leadership position when it comes to contract negotiations, we have to make it

From May 2007 to January 2008, an Atlanta, Georgia-based radiologist signed and submitted thousands of reports in his name, with one major caveat—he didn’t review a single one. Instead, he delegated the work to his radiology practitioner assistants (RPAs), who interpreted the exams and prepared the reports. In November 2009, the US Department of

After Congress passed the DRA, reducing Medicare reimbursements for imaging services, the radiology landscape has never been the same. This is especially true for joint ventures between radiology groups and hospitals to provide outpatient imaging, according to Richard Townley, MBA, president and CEO of AGI Healthcare Group, a consultancy

All across the country, in markets large and small, a drama once considered unimaginable is unfolding in ways that are shaking the confidence of many radiology practitioners and creating tension within the ranks of hospital administrators. The issue relates to the unilateral breaking apart of longstanding exclusive contracts with radiology groups,

With Quality Counts as its theme for 2009, the RSNA’s 95th Scientific Assembly and Annual Meeting in Chicago, Illinois, obviously emphasized multiple aspects of quality assurance, control, and improvement. On December 1, several multispeaker sessions had an even stronger focus on the practical steps that radiology providers can (and should) take to