A supermajority of primary care physicians credit advanced imaging with helping them make better decisions for their patients—and the longer the docs have been practicing medicine, the more appreciative they are of the latest and greatest in imaging technology. 

As consolidation in the hospital market continues apace—driven by the increasing prevalence of integrated delivery networks (IDNs), accountable-care organizations, and other new payment/delivery models—many radiology groups find themselves at a crossroads. How can they gain the scale necessary to meet the mounting demands of today’s care continuum, given the continued downward pressure on reimbursement? RadAnalytics spoke with Bill Pickart, CEO of Integrated Medical Partners, about an emerging option that strikes a compromise between independence and scale, enabling groups to take a proactive approach to meeting hospitals’ evolving quality and service directives and needs.

Radiology groups’ conversations with their hospital partners are undergoing an evolution, in the experience of Edward Rittweger, MD, president of Navesink Radiology (Red Bank, New Jersey). “In the past, most of the hospital discussions involving imaging have been about decreasing turnaround times and increasing efficiency in response to decreased reimbursements,” he says. “As we move forward, however, it will be more important for the radiology group to assist the hospital in developing metrics to evaluate how imaging adheres to decision-support mechanisms and evidence-based care protocols.”

All over the country, radiology practices are merging, consolidating, and forming networks in order to grow in size and, in theory, negotiate from a more powerful position while making the most of economies of scale. Tom Vaughan, MD, president of Kent Diagnostic Radiology Associates (Dover, Delaware), points out that the emphasis on growth raises some challenging questions, from a practice-management perspective. He says, “As you grow from being a small practice to being a large one, management becomes much more challenging. In some ways, it can be a luxury to be small.”

Clinical analytics for radiology can play a critical strategic role in practice development and growth, but only if the approach to aggregating and sharing analytics is effective, according to Paul Potok, DO, radiologist and board member with Quantum Imaging & Therapeutic Associates, Inc (Lewisberry, Pennsylvania), a 40-radiologist practice. “Many of the metrics we track are the same ones people have been tracking for years, but we do it differently,” Potok says. “Among other things, we make the information instantly accessible to everyone.”

In the last issue of RadAnalytics, I wrote about productivity and efficiency, with an emphasis on keeping an eye to quality. I believe that those group practices that figure out the key to improving individual radiologists’ productivity (as well as overall group productivity) while adhering to patient-centered quality objectives will thrive under the new collaborative reimbursement models that we are seeing in the market.

Radiologist efficiency has increased by leaps and bounds in the digital era, but reimbursement trends have kept steady the pressure to improve productivity further. A handful of emerging tools for the practice potentially could make already-productive physicians even more efficient, according to Bill Pickart, CEO of Integrated Medical Partners (IMP); Pickart says, however, that these tools will represent a cultural shift that will need to be managed skillfully for maximum effectiveness.

Influenced by emerging technology and regulatory changes, the role of the radiology-group CIO has undergone a dramatic shift in recent years: Wayne Davidson, CIO of Quantum Imaging & Therapeutic Associates, Inc (Lewisberry, Pennsylvania), a 40-radiologist practice, says, “In recent years, the focus has really become efficiency because of background factors like declining reimbursement. That drives the business to try to do more with less, and that goal is laid on the shoulders of the IT department.