There is no question that the competitive environment for medical-imaging services has become much more intense in recent years. As prices erode and certain commoditization sets in, branding, messaging, and the ability to differentiate a value proposition are becoming critically important to the success of hospitals, imaging centers, and practices.

As the largest radiology practice in a 150-mile radius, Medford Radiological Group (MRG), PC, in Oregon enjoys significant demand for its imaging services from referrers near and far. Michael Troychak, MD, MRG’s president, says that satisfying such demand and (most important) providing the caliber of patient care that fosters growth necessitate a

A growing number of states are considering new laws that require radiologists to notify women of their breast tissue density as part of a routine mammogram.Studies show cancers are less likely to be detected in dense breast tissue. Although physicians have known about the issue for years, relatively few women are notified when they receive a

The American Academy of Orthopaedic Surgeons estimates the cost of defensive medicine among the specialty at about $2 billion annually. And most of the defensive medicine costs come from diagnostic imaging tests. The academy surveyed 1,214 respondents, 96% of which admitted to practicing defensive medicine. “On average, 24% of all ordered tests

The Congressional Budget Office issued a report recently saying Medicare outlays over the next 10 years will diminish by $69 billion, but that’s counting on the Sustainable Growth Rate remaining in effect.

The Pennsylvania Supreme Court issued a recent ruling that said a physician could be held liable for emotional distress even if there was no physical negligence to the person being harmed.

McKesson, best known for its leading electronic medical record software, announced today that it has acquired peerVue, which specializes in communication and workflow improvement tools for radiologists.

Congressional lawmakers are reportedly at an impasse over how to pay for a one-year Medicare “doc-fix” along with extension of the payroll tax cut and unemployment benefits.