On October 1, 36 states launched new health-insurance exchanges, beginning the influx of new patient volume for which the health-care community has been preparing itself since the passage of the Patient Protection and Affordable Care Act. For radiologists, who have been trying to redefine themselves in the eyes of patients for several years now, these new customers represent a once-in-a-lifetime opportunity, according to Harry Purcell, operations manager for Zotec Partners. “Radiologists have the chance to reinvent their image as more high-touch and integrated,” he says. “It will be key for forward-thinking groups to start making changes now.”