In today’s challenging business environment, not many people would buy into the philosophy, in operating an imaging center, that if you build it, they will come. Most accept that marketing the center is required. Even so, the questions of exactly how to market the center and, equally important, how much to spend marketing the center remain

The IT needs of today’s radiology practices are ever evolving, and investing in the latest information solutions can be vital to the survival of a business in an increasingly cost-focused marketplace. For Raleigh Radiology Associates, a privately owned North Carolina practice offering a full range of imaging services across six locations throughout

In 2009, we find ourselves in more than just another new year. A new presidential administration is about to take office, bringing with it a clean sweep of the various government bureau heads and cabinet secretaries who have been in charge of the levers of power for these past eight years. Along with the freshness, optimism, and hope that a new

After reviewing a proposed arrangement pursuant to which a company would handle the processing and submission of insurance preauthorizations for various imaging services for the benefit of multiple imaging centers, the HHS OIG concluded that it would not penalize the arrangement, even though it did not qualify under any safe harbor of the federal

Asking customers what they need is one of the best ways of retaining their business, in the experience of Frank J. Lexa, MD, MBA. Lexa is clinical professor of radiology, University of Pennsylvania Medical Center, Philadelphia; professor and Asia regional manager of The Global Consulting Practicum and adjunct professor, department of marketing, The

The story of Summit Radiology is in some respects archetypal: the story of the modern radiology practice. Responding to changes in the health care regulatory and reimbursement environment in the late 1960s, staff radiologists at St Joseph and Lutheran Hospitals in Fort Wayne, Ind, formed Allen County Radiology Associates, Inc, and CFB Radiology,

The typical 10-physician practice will spend $285,240 to comply the new federal mandate to adopt the ICD-10 code set by 2011. The controversial proposal from HHS would significantly increase costs for physician practices and clinical laboratories, according to a new cost study initiated by a broad group of provider organizations and conducted by

On August 24, 2008, Good Samaritan Hospital, Vincennes, Ind, became the first site in the country to go live with integration between the Synapse PACS from FUJIFILM Medical Systems USA Inc, Stamford, Conn, and the cardiovascular image and information system (CVIIS) from FUJIFILM's subsidiary, ProSolv Cardiovascular, Indianapolis. FUJIFILM first