Marketing and branding should always be part of your competitive strategy in medical services. However, in comparatively easy times, many radiology practices were able to do well with little or in some cases even no organized efforts to address marketing issues. However, now the pressures on most practices have grown significantly. The strong

One would think a metropolitan radiology practice that is 100% dependant on the outpatient market for all income would be at a competitive disadvantage in this post-DRA marketplace. But, if the practice in question were Nassau Radiologic Group, one would be dead wrong. The 40-person practice, founded in 1927 and based in western/northern Nassau

I’m sure you remember the time very well. You grew at great clips and with a seeming lack of difficulty, you stayed nimble no matter how much you ate, you saw nothing but opportunity in front of you, and you laughed in the face of those who told you that these were your golden years. Soon the time would pass and it would be necessary to “settle

All eyes are on the North Star state, as Minnesota physicians and hospitals embark on an ambitious program to self-manage their utilization of diagnostic imaging. Three major health plans, four large integrated delivery systems, and two leading Minneapolis-based radiology groups are participating, according to Jim Tierney, CEO, Suburban Radiologic

The drumbeat for rational hospital pricing is not going away; it’s getting louder.

Many large practices have seen the benefit of spinning off a business services unit, but not many, we suspect, would anticipate a valuation of $62.5 million. That is what St Paul Radiology realized in the recent sale of its business services unit to NightHawk Radiology Services, Coeur D’Alene. In exchange, NightHawk gets more than a major client

The 65-radiologist Austin Radiological Association is well known for its robust information technology deployment throughout central Texas. Nonetheless, the practice’s billing department, which billed close to a million procedures last year, was awash in the same paper that plagues smaller, less sophisticated practices. Enter Laura Casey, business

Although block-leasing arrangements have become increasingly marginalized given recent Board of Medical Examiner decisions and a spate of high profile whistleblower cases, such arrangements clearly remain a target for the Centers for Medicare and Medicaid Services (CMS). The latest volley in this war of attrition came in the guise of CMS’ proposed