When Saint Thomas Health (Nashville, Tennessee), a member of Ascension Health, decided to collaborate with locally headquartered practice Optimal Radiology Partners (ORP) on an outpatient joint venture, its primary motivation was providing more convenient service to patients and physicians, and, therefore, growing market share, according to Tom Blankenship, chief development officer for the partnership. “We also did our ambulatory surgical centers through joint ventures with physician partners,” he notes. “If you can find a partner who’s better at something than you’ve been able to be, that makes more sense than competing with it.”